Our data analysts and stylists have been crunching the numbers on recent customer data to draw insights on the upcoming trends this winter...


The Stats: The checked shirt has been a dominant best seller for us this season. This September a massive 20% of shirts purchased from us were checked, whilst sales of other prints stayed consistent. The timelessness and versatility of this wardrobe staple is unrivalled - so we are not surprised to see it made our list. 

Stylist Tip:  The smaller the check, the smarter the look! If you want a relaxed, weekend look then opt for a wide check. 

How to wear your Checked Shirt:

Do: Team with jeans and brown leather boots for a classic heritage look.

Do: Wear it unbuttoned, layered over a tee and jeans. 

Don’t: Go full lumberjack by pairing dark checks with light-wash jeans.


The Stats:  3/5 guys are now on the hunt for a good pair of winter boots.  We have been hearing “winter is coming” more and more in the last few weeks, and guys are recognising the need to protect their feet from the elements whilst maintaining great style. For this, boots are the perfect choice.  

Stylist Tip:  Correct fit means you should be able to fit one finger behind the heel and your toes should not touch the end of the boot. 

How to wear your Boots:

Do:  Pair with a puffer jacket, a checked button-up, chinos and chukka boots.

Do:  Turn-it-up. For boots with a high ankle show them off with a two-inch turn up. 

Don't:  Tuck in your jeans in and walk around with your boots purposely unlaced.


The Stats:  Our stylists have shipped more stripes than ever before! Over 1000 of our boxes in the last quarter have featured a striped tee or jumper. Our stylists love them and so do our customers. 

Stylist Tip:  A striped tee is a quick, easy win as a layering piece. Wear under a warm jacket to instantly add interest to a casual outfit. 

How to wear your Stripes:

Do:  Pair with something simple like a pair of black jeans or autumn chinos. 

Do:  Team a stripy sweater with a wool coat and some subtly faded jeans.

Don't:  Over do it!  Stick to one item, or make sure the stripes are different directions.